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Global Campaign 2013: Enjoy our Olive Oils, Enjoy Spain Taste the Spanish lifestyle. What is the recipe?

In 2013 we launched the international campaign, «Enjoy our Olive Oils, Enjoy Spain». How was this campaign disseminated? With a simple recipe: wanting to enjoy...
31 DEC | 12  -  30 DEC | 13

Olive oils information campaign and promotion programme in India and Indonesia 2013-2016

Bajo el claim “Join the Olive Oil Revolution” trabajamos en dos de los países con las economías más dinámicas del mundo: India e Indonesia. Con...
12 DEC | 13

Information and promotion campaign of the olive oils of the European Union 2013-2016

This campaign pursues a very ambitious goal: to increase the culture of olive oil among the Spanish people and to show them the diversity of...
23 APR | 13

Cultural workshops «Spanish Olive Oil: Culture, Science and Cuisine» (2012).

In 2012, we held «Spanish Olive Oil: Culture, Science and Cuisine» workshops. Students participated in these workshops from 29 Cervantes Institute centres in 19 countries...
08 Feb | 12  -  21 Nov | 12

Foreign promotion campaign 2012

In 2012, we designed our foreign promotion campaign with the primary aim of spreading the benefits and uses of the product and educating consumers. To...
30 APR | 12  -  30 May | 12

Spanish Olive Oils at the UEFA European Championship 2012

On this occasion we did not want to miss the great event of 2012, the UEFA European Championship in Poland-Ukraine. Here, the Spanish national team...
06 Jun | 12  -  25 Jun | 12

26th International Gourmet Club Exhibition 2012 – Workshop of the Senses. «Extra Virgin Experience in the Kitchens of the World».

Olive oils are a versatile product with a place in any cuisine in the world. Based on that concept, we created the «Extra Virgin Experience...
04 APR | 14  -  07 APR | 14

MASTERCHEF campaign in France and the United Kingdom

In 2011, we again started to explore new forms of promotion in order to reach the public. This time, we invested in the leading worldwide...
31 DEC | 10  -  30 DEC | 11

Foreign promotion campaign 2011

Our international campaign this year focused on Emerging Markets such as Brazil and China, marking a turning point regarding the countries chosen from previous years....
28 Feb | 11  -  30 Mar | 11

Workshops «Science, Cooking and Healthy Eating» (2011).

Spanish Olive Oils are also culture: it is a reality that we wanted to share through this initiative, which was developed in 15 Cervantes Institute...
13 Mar | 11  -  09 Nov | 11

5th Edition of the Beyond Extra Virgin Conference

The fact that Spain is the world leader in terms of the quality and quantity of olive oil it produces was the angle that we...
07 May | 11  -  09 May | 11

«Spanish Breakfast» (2011)

In the spring of 2011, we launched the «Spanish Breakfast» campaign with an active presence in different media, in print and on radio, with a...
30 APR | 11  -  30 May | 11
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