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December 31, 2012 - December 30, 2013

Global Campaign 2013: Enjoy our Olive Oils, Enjoy Spain Taste the Spanish lifestyle. What is the recipe?

In 2013 we launched the international campaign, «Enjoy our Olive Oils, Enjoy Spain». How was this campaign disseminated? With a simple recipe: wanting to enjoy life, accompanied by three quarters of joy, a good dose of family and friends and a dash of spontaneity. As a requirement: season with reflections of the Mediterranean, the colour of the Andalusian sun, the sturdy shade of an olive tree, centuries-old buildings, church bells, heavenly beaches, the scent of a home-cooked meal fresh from the oven. With this message we wanted to show that there is no single recipe for enjoying the Spanish lifestyle, but a thousand unique recipes, which can stimulate our senses and enrich our feelings. We also wanted to show that our olive oils carry the secret of happiness in their DNA: a tasty and healthy life.

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