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December 12, 2013

Olive oils information campaign and promotion programme in India and Indonesia 2013-2016

Bajo el claim “Join the Olive Oil Revolution” trabajamos en dos de los países con las economías más dinámicas del mundo: India e Indonesia. Con la vocación de evangelizar consumidores en mercados emergentes lanzamos un programa de información y promoción posicionado en los principales soportes masivos de nuestro público objetivo buscando la máxima visibilidad por medio de un mensaje de calidad y una imagen potente y atractiva. Además se desarrolla una intensa comunicación directa con el consumidor a través de las RRSS y de actividades experienciales en puntos de venta, centros comerciales, colegios y supermercados.

Under the slogan «Join the Olive Oil Revolution», we are working in two of the countries with the most dynamic economies in the world: India and Indonesia. With the aim of converting consumers in emerging markets, we have launched an information and promotion programme positioned in the main mass media of our target audience, seeking maximum visibility through a quality message and a powerful and attractive image. In addition to this, intense direct communication with the consumer is being developed through Social Networks and experiential activities at retail outlets, shopping centres, schools and supermarkets.

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