In 2012, we designed our foreign promotion campaign with the primary aim of spreading the benefits and uses of the product and educating consumers. To do this, we worked with catering schools and universities in Australia, the United States and Brazil. In China we held two mass seminars aimed at hospitality professionals in the cities of Chengdu and Guangzhou. We also undertook promotional action at 54 corporate dinners for large companies and institutions in Chicago and New York. Collaborators: the Federal Reserve Bank of New York, NBA, Morgan Stanley, Bank of America, Disney ABC, The New York Times. These were just some of the actions we carried out.
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