This campaign pursues a very ambitious goal: to increase the culture of olive oil among the Spanish people and to show them the diversity of aromas and flavours that we possess in the world’s largest olive grove, as well as to share this knowledge with the millions of tourists who visit us each year.
For this reason, we have offered dozens of initiatives in recent years in which we approach consumers, not only to provide information about the different types or categories of olive oils: extra virgin, virgin and olive, but also to teach them to enjoy the main varieties of extra virgin olive oils and to take advantage of their infinite possibilities in the kitchen.
For these purposes, 50 carts of Olive Oils have been touring the country inviting consumers to try the four main varieties of extra virgin oils. We are also providing specific product training in catering schools from across the country, as well as in primary schools. We are present in the major national media outlets and we offer our own very interesting content through our social profiles on Facebook, Twitter, YouTube and Instagram: we have the most useful web 2.0 digital tools such as our webpage or the recipes app.