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December 31, 2010 - December 30, 2011

MASTERCHEF campaign in France and the United Kingdom

In 2011, we again started to explore new forms of promotion in order to reach the public. This time, we invested in the leading worldwide cooking competition MasterChef. We did so on the French and British editions which hosted promotional space for our oils. The broadcasts in both countries attracted the greatest viewing figures, with estimated figures of 33.6 million viewers in France and 38.28 million in the UK.

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