The Taste of Maximum Quality» is an original and direct digital campaign aimed at spreading knowledge in the United States about Spanish Olive Oil, its uses and versatility in both Spanish and American cuisine. The campaign features real people who tell us about their experience through social networks and a website with anecdotes about their lives, recipes, photos, videos and much more. (www.oliveoilsfromspain.org/t

The prestigious chefs Seamus Mullen and Marcos Campos taught a cooking workshop for journalists and influencers in Chicago as part of the promotional campaign Olive Oil Makes a Tastier World. The guests were taught to make classic Spanish dishes such as Pulpo a la Gallega (Galician style Octopus), Arroz con Carabineros (Rice with Shrimp), Mejillones en Escabeche (Marinated Mussels), Romesco con Espárragos (Romseco

Professor Miguel Ángel Martínez, one of the global leaders in the study of the benefits of a Mediterranean Diet rich in vegetables and olive oil, analyzes the virtues of this diet in preventing some of the most common diseases at the Menus of Change® conference. This conference is held every year with the aim of providing the American restaurant industry with guidelines for achieving a healthier, more varied diet.