The Spanish Olive Oil Interprofessional, with the collaboration of the European Union, is launching the Olive Oil Makes a Tastier World promotional campaign in the United States. Over the course of three years, the campaign will carry out a full agenda of coordinated activities so that its main target, urban travelers and foodies over 25 years old with medium to high income levels, will become fans of olive oil. The star of the campaign is the Olive Oil Lounge, which will be set up in the continent’s most heavily trafficked airports, train stations, and ports, as well as the entrances to or hubs in large cities in which the public displays the openness to discovery and knowledge typical of travelers. Tastings will be offered in this space, and visitors can admire the oil tasting room with the best extra virgin olive oils in the world. Of course, the space will provide visitors with knowledge on all types of olive oil, with informative infographics and campaign videos on iPads. The Lounge will also have a special area for kids, as well as Wi-Fi access. The exterior decoration of tourism hubs where the campaign is installed will also contain visual elements from the campaign.
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