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January 31, 2014 - February 27, 2014

Information campaign «The non-refillable cap tells you»

In order to ensure the quality and high standards of the consumer product, the olive oil sector spent years asking the various administrations to enact legislation to oblige the catering industry to use properly labelled olive oil containers and with a non-refillable cap. Finally, in 2014, this legislation came into force. We launched a campaign to inform consumers about the new regulations and their benefits. The campaign slogan was: «In bars and restaurants, the non-refillable cap tells you. Olive oils».

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