In the second half of 2009, our activity continued at a steady pace with the launch of the most ambitious promotional campaign ever conducted within the environment of the European Union. The campaign featured many attractive activities which took place during the three years that it was active. The objective of bringing Olive Oils and their various uses in the kitchen to 75 million Europeans was reached, focussing on the quality of olive oils as the secret ingredient for the health of the entire family.
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